Wisconsin’s forest products industry is integral to our state’s environment, economy, and quality of life. To ensure that this important element of Wisconsin’s heritage continues to thrive for future generations, a coalition of forest products industry stakeholders is taking a major step forward with the launch of Wisconsin Forests FIRST (Forest Industry Roadmap and Strategies for Tomorrow). Wisconsin Forests FIRST is a statewide initiative created to develop a strategic plan and roadmap to ensure our forests remain healthy and to promote a resilient, sustainable, and competitive forest products industry. This coalition effort is supported with a $1 million state grant from the forestry account, which received bi-partisan support and was signed into law by Governor Evers. Currently in the initial planning stages, the project’s overarching goal is to examine Wisconsin’s forest products industry and its role to support and enhance the state’s ecological, social and economic well-being.