These are questions that forestry professionals encounter regularly. We have scientific and technical explanations for our practices, but how effectively do we communicate them? And how well do we understand the concerns of people outside our profession? Murray Wilson has spent considerable time exploring that divide. A University of Alberta forestry alumnus, industry leader and documentary filmmaker, Murray has engaged with more than 4,000 audience members about forestry and what shapes public perceptions of forest management. I’m pleased to welcome Murray back to the University of Alberta for our 96th Forest Industry Lecture, where he’ll share what he’s learned about the trust gap in forestry. Everyone is welcome, including forestry professionals, students, researchers, environmental organizations and anyone interested in how forests are managed.
Thursday, November 5, 2026 | 4:00–5:30 p.m. Mountain Time
University of Alberta, Edmonton
Attend in person or online via Zoom