There have been consistent signs that the housing market is poised for a rebound. Russ Taylor has been tracking North American lumber markets for decades. The data, he said, keeps telling a different story. …”If things are unaffordable and there’s uncertainty and consumer confidence is weak, then nothing happens. People might be saving more money if they’re not spending it, but everyone’s worried about jobs and everything else, so they’re not spending.” The number Taylor keeps coming back to is lumber consumption. In 2016, the country consumed roughly 50 billion board feet. In 2025, the number was almost exactly the same. Ten years of demographic tailwinds, rising equity, and persistent housing shortage arguments, and consumption has not budged. …Housing starts have been declining every year since their 2021 peak, and Taylor expects 2026 to continue that trend. Repair and remodeling, which accounts for roughly 40% of US lumber consumption, has been similarly stagnant since the COVID period.