
Rodrigo Marchi

Jouni Martiskainen
As the global pulp and paper industry navigates shifting trade dynamics, rising costs, and increasing pressure to decarbonize, the challenge is no longer just about producing fibre—it’s about producing it smarter. At International Pulp Week, two first-day plenary sessions will tackle that challenge from different, but highly complementary angles: how paper producers can optimize fibre use to stay competitive today, and how the industry can unlock new value streams from carbon tomorrow. Together, the presentations from Rodrigo Marchi and Jouni Martiskainen offer a practical look at how mills can improve performance, reduce costs, and position themselves for a lower-carbon future. …Both presentations focus on practical, actionable strategies that mills can implement today. …As the industry continues to evolve, the ability to adapt—to new market conditions, new technologies, and new expectations—will be critical. At International Pulp Week, these two sessions offer a clear view of how that adaptation is already taking shape.