As a $400 million a year industry mass timber is still in its infancy in Canada, representing only about 1% of all construction. Some analysts project the emerging market will hit $1.3 billion annually by 2030, but it will need to rapidly expand production capacity and overcome a number of logistical challenges to meet that projection. Achieving a market share of 5% of all construction and a 25% share of the multi-family residential sector would be the definition of success for the team at WoodWorks, a program of the Canadian Wood Council, said Tim Buhler, of WoodWorks Ontario. …Panellist Steven Street said producers need to look at more circularity in their operations. “They need to do more with their fibre, especially now that the (building) code is with us,” said the executive director of WoodWorks Ontario. …“We see it as part of the building solution, not the only solution,” said Rory Koska, program director for WoodWorks Alberta.