Amid global economic uncertainties and tightening trade policies, Việt Nam’s wood industry is navigating through significant headwinds. While long considered a strong export sector, local enterprises are now re-evaluating their strategies to not only sustain growth but also reposition Vietnamese wood products on the global trade map. According to Nguyễn Liêm, chairman of the Bình Dương Furniture Association, major shifts in trade policies among importing countries have been felt since early this year. …The US remains the largest market, accounting for nearly 50% of the industry’s export value. …Recently, the US Department of Commerce (DOC) initiated anti-dumping and countervailing investigations into plywood imported from Việt Nam. …Besides the US, the European Union has also implemented new technical and legal requirements. Regulations such as the EU Deforestation Regulation (EUDR), the Carbon Border Adjustment Mechanism (CBAM), and the Corporate Sustainability Reporting Directive (CSRD) are demanding more rigorous environmental and traceability standards.