Why pulp prices are set to recover

By Brian Donovan
The Globe and Mail
August 11, 2026
Category: Finance & Economics
Region: Canada, International

Canadian northern bleached softwood kraft (NBSK) pulp has gone through a difficult cycle over the past three years. Following exceptionally strong prices after the pandemic, the market weakened as Chinese demand slowed, producer inventories grew and new hardwood pulp capacity came online in South America. …China remains the single most important external influence on Canadian pulp prices. As the world’s largest importer of market pulp, changes in Chinese inventories, paper production and economic growth quickly move global prices. Strong Chinese buying typically supports Canadian producers, while periods of inventory reduction or weak manufacturing place immediate downward pressure on pulp markets. …Recovered (recycled) fibre has become an increasingly important part of the industry. …The industry’s greatest challenge is increasingly on the supply side. …Over the next two to three years, the outlook for NBSK is cautiously positive. Unlike hardwood pulp, very little new softwood capacity is being built globally. [to access the full story, a Globe & Mail subscription is required]

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