The SLB Monthly Update includes this headline story and more! The SLB’s significant progress in increasing the market for lumber is made possible through complementary programs that advance growth for the lumber industry. The American Wood Council (AWC), Think Wood, WoodWorks, and SLB Education focus on creating, defending, and implementing building codes and standards, amplifying design and construction best practices, inspiring innovation in new performance applications, and providing technical solutions to challenges for specifiers and contractors. The SLB is the majority funder of the AWC and WoodWorks and the primary funder of Think Wood and SLB Education, so without the industry’s continued support, these programs would require new funding sources—or they would shrink or disappear. As alternative materials intensify their competition for market share, these programs are critical infrastructure for defending and growing lumber demand, supporting the SLB’s concentrated strategy to capture 2.9 billion board feet (BBF) of incremental annual demand by 2035.