Wood Pellet Association of Canada (WPAC) has launched a multi-lingual website and a targeted Japanese market awareness campaign. Recognizing the importance of export markets—particularly in Asia, where Japan is Canada’s largest customer—WPAC’s website is now available in Japanese, Traditional Chinese, and Korean. This initiative ensures that key international stakeholders can easily access information about the sustainability, quality and reliability of Canadian wood pellets. Japan is the fastest-growing wood pellet import market in the world, driven by its aggressive push to phase out coal and achieve carbon neutrality by 2050. The country’s long-term feed-in tariff (FIT) for biomass energy supports this transition, creating significant opportunities for Canada’s pellet sector. Canadian wood pellets are a key part of Japan’s clean energy future, offering a low-carbon, renewable alternative to fossil fuels. To further engage with Japanese customers, policymakers and energy influencers, WPAC has launched a communications campaign in Japan.