Canada’s intractable softwood lumber dispute with the US has long cast a shadow over the country’s promising forestry sector. However, reimagining its potential, building a value-added industry, and seeking new markets could be the playbook that Canada can replicate across the wider economy as more American tariffs come our way. Forestry products account for 7.5% of Canada’s total exports, comprising 1.2% of the country’s GDP, or $33.4 billion. Crucially, the industry employs more than 200,000 workers. These numbers could climb higher if Canada can resolve several other challenges that have been weighing down the industry, including wildfires in BC and Alberta, pests, and increased regulations, that have all contributed to dozens of Canadian mill closures. Here are three ways Canada can look beyond the softwood lumber tariff dispute with the U.S. and build up the forestry sector. 1. Capitalize on the e-commerce boom …2. Look beyond lumber …3. Global housing shortage could be a catalyst.