It’s not behind a paywall. It doesn’t chase clicks. And it doesn’t try to be everything to everyone. Instead, it’s quietly become a daily habit for thousands across the forest sector—industry, government, First Nations, researchers, students, and retirees alike—all looking for a simple way to stay informed. What started as a small idea has grown into something much bigger than we imagined. Today, Tree Frog directly reaches more than 100,000 readers across BC, Canada, the US and beyond, with thousands more picking it up through company circulations, association newsletters, and even university classrooms. In many ways, it has become shared infrastructure for the sector—a common starting point for understanding what’s happening and why it matters.
But like many things that are widely used, it can be easy to assume it will always just be there. Tree Frog has remained free and open-access by design. We’ve always believed the sector is better off when information flows easily—when a student can access the same news as a CEO, and when smaller operators have the same visibility as larger ones. That only works, however, because a portion of the organizations and individuals who rely on it choose to support it. And in a year when the forest sector is facing real challenges, that support matters more than ever. To those organizations already supporting Tree Frog—thank you.
If Tree Frog is something you or your organization rely on, we’d encourage you to consider being part of that support—whether as a sponsor, a Friend of the Frog, or simply by spreading the word. Even small steps help ensure we can continue delivering this service in its current form. Either way, we’re grateful you’re here and part of the community.
We find ourselves once again compelled to address the 
The Home Depot currently offers more than a dozen AI-powered capabilities, with numerous others in development. …The Home Depot is simplifying the DIY journey by providing personalized, real-time advice that makes even the most complex projects feel achievable, paired with more seamless AI search and product discovery capabilities thanks to new technology integrations. Magic Apron & Outdoor Assistant—This virtual expert brings employee knowledge to customers virtually. With the Outdoor Assistant, customers can take a photo of a plant for immediate guidance on care, safety and sunlight. …Customers can now discover the latest Home Depot product catalog in ChatGPT. …Pros shop at The Home Depot an average of 60 times per year. Pros can create actionable job lists in minutes using natural language, voice-to-text or spreadsheet uploads. Pros can use AI to deliver complete material lists and project quotes in days instead of weeks.
US companies stung by President Trump’s emergency tariffs had hoped for relief when the US Supreme Court ruled in their favor. But settling on a remedy – namely, rebate checks from the government – may be an even bigger headache. Fresh wrinkles are prompting businesses to take different routes as they try to recoup money, with many opting to sue to improve their odds. These lawsuits are also underscoring the complex ways that tariffs worked their way through corporate accounting. In some cases, their cost was a clear line item; in others, the impact was muddier – say, through changed supply lines or selective increases in retail pricing. And some have backed off from a legal fight altogether and sold their refund rights to investment firms, often at a deep discount, figuring that getting something is better than risk getting nothing. …Consider the different approaches taken by FedEx and the retail chain Costco.
MAINE — As gas and diesel prices climb during the war in Iran, some of Maine’s most recognizable industries are feeling the strain. From the coast to the woods, people who rely on fuel to do their jobs say the higher costs are changing how they work and raising concerns about what comes next. Lobstermen are rethinking trips on the water, while logging contractors say the math is getting harder for truckers and mills across the state. …“I mean, there is no equipment that does not use diesel as its primary fuel for both harvesting and trucking,” Dana Doran, executive director of the Professional Logging Contractors of the Northeast, said. Doran said spiking diesel prices are adding roughly 20% to the cost of each trip a driver makes to and from a mill. That increase, he said, creates uncertainty for contractors and for mills that depend on a steady supply of wood.
Highly exposed to energy costs, today’s unpredictable global trade politics and the crisis in the Middle East are impacting the pulp and paper industry in many ways. These developments will certainly be reflected at Pulp & Beyond 2026, the leading forest-based bioeconomy event in Northern Europe, taking place on 15–16 April 2026 at the Helsinki Expo and Convention Centre in Helsinki, Finland. However, the main theme of this year’s event—focusing on the role of artificial intelligence in process industries, innovation within the forest sector, and the future of the bioeconomy—was defined before the Middle East war broke out, along with the subsequent oil and gas crisis, turbulence in global stock markets, and the growing risk of an unprecedented global recession. 
OTTAWA — New data released by Statistics Canada suggests the economy was rebounding in the first few months of the year after a mild contraction to close 2025. The agency said on Tuesday real gross domestic product edged up 0.1% in January, helped by strength in goods-producing industries, which expanded by 0.2%. Looking ahead, the agency added that its preliminary estimate for February suggests the economy grew 0.2% for the month, though it cautioned the figure would be revised. Statistics Canada’s initial estimates for January published last month expected real GDP to be relatively flat. Doug Porter, chief economist at BMO, said “it does look like we had moderate growth in the first quarter of the year, which, given a lot of the other indicators, is not a bad place to be”. …Statistics Canada estimated the economy contracted 0.5% on an annualized basis in the final quarter of 2025.
Lumber futures retreated toward $590 per thousand board feet as the cooling of the North American residential construction sector eroded the demand floor that had supported the market since January. The primary downward pressure stems from a slowdown in housing activity where single-family starts plunged 14.2% in March and building permits fell 5.4% signaling a sharp reduction in seasonal requirements. This demand destruction was catalyzed by a 11 basis point surge in mortgage rates to 6.45% following the Federal Reserve decision to hold interest rates steady alongside global inflationary spikes. While geopolitical tensions in the Strait of Hormuz initially pushed energy costs higher, the resulting increase in financing costs and a 10% drop in US housing starts outweighed the potential for supply chain disruptions. Furthermore a 2.4% increase in unsold builder inventory forced price cuts.
US consumer confidence unexpectedly edged up in March, but households anticipated higher inflation over the next 12 months amid a surge in gasoline prices and continued tariffs pass-through, a survey showed on Tuesday. The Conference Board said its consumer confidence index increased to 91.8 this month. Data for February was revised slightly down to show the index at 91.0 instead of 91.2. Economists polled by Reuters had forecast the index at 88.0. “Comments about prices and the cost of goods suggest that the cost of living remained at the top of consumers’ minds,” said Dana Peterson, chief economist at the Conference Board. Consumers’ average and median 12-month inflation expectations surged in March to levels last seen in August 2025. The month-long U.S.-Israeli war with Iran has sent global oil prices surging more than 50%.
National housing data shows deck inclusion in new homes remains below 18%, according to the US Census Bureau’s Survey of Construction. For dealers and distributors, that number doesn’t tell the whole story. It does, however, set the stage for a stronger, more profitable era for decking—especially in custom home construction and high-end remodel markets. Custom builds may represent a smaller slice of total housing starts, but they also make up a disproportionately larger share of premium decking materials and system upgrades. And that’s where one opportunity lies. In the custom builder market, decks are far from an afterthought. They’re often part of the architectural plan from Day 1—particularly in markets with walkout basements, elevated foundations, and building lots with natural views. …The stakes go beyond just a nice-looking place to sit outside. Today’s builders, remodelers, and homeowners need environmentally sound, code ready, and easy to install materials.
Japan’s 
Today, not only is Canada in a housing affordability crisis, but Build Canada Homes (BCH), the new federal agency-turned-Crown Corporation tasked with building affordable housing at record speed and scale, is already largely staffed, selecting projects, and hoping to break ground by this fall.
The European Commission published guidelines on the implementation of the Packaging and Packaging Waste Regulation (PPWR) to facilitate the uniform application of the new packaging rules across the EU and simplify compliance for economic actors and Member States. The full application of this law will contribute to a more sustainable and competitive packaging sector across the EU and to strengthening the Single Market for packaging through common rules. On average, in 2023, each European generated 178kg of packaging waste. Without intervention, total packaging waste could further rise by 19% by 2030 compared to 2018 levels, while plastic waste could rise by as much as 46%. At the same time, the packaging industry faces significant administrative burdens as a result of divergent national packaging rules across Member States. …This document also spells out the restrictions on single-use packaging, enforcement of the PFAS restriction in food contact packaging, and the application of re-use targets. 
The construction industry is a major contributor to greenhouse gas emissions, mostly due to conventional materials production. Because of this, there is an urgent need for sustainable alternatives. Bio-based materials offer a promising alternative but remain underutilized. This study examines wood to derive insights that could support the broader adoption of bio-based alternatives. This research explores the systemic drivers and barriers to the diffusion of wood through interviews with key actors. A system dynamics model is developed to capture the main factors affecting wood diffusion and their interdependencies. …It shows that successful diffusion requires systemic innovation, necessitating collaboration across the ecosystem. This systemic analysis offers important insights for other bio-based materials, which differ in resource availability, applications, and production cycles, but face similar barriers such as workforce shortages, scalability, and societal acceptance. Overcoming these barriers requires targeted trainings and supportive policies. 
It’s a well-established fact that forests and water are deeply connected. For decades, paired-watershed experiments have shown that when we lose forests, the total amount of water flowing through our rivers tends to rise. But a critical question has remained unanswered: does this extra water come from previous reserves, or is it simply “new” rain that the land is failing to hold? Is forest loss causing our watersheds to lose their internal integrity and leak like a sifter? Our recent study at the University of BC analyzed 657 watersheds across the globe. By using a tool called the Young Water Fraction, we found that forest loss significantly accelerates how fast precipitation travels through a landscape. We estimate that for every 1% of forest lost, the “young water” in our streams increases by about 0.17%. Crucially, our research reveals that… the way we arrange forest patches can either aggravate or mitigate this leakage.
The U.S. Department of Agriculture’s Agricultural Marketing Service (AMS) announced the launch of an innovative new tool, the 
As the Trump administration wages war on Iran, it’s citing national security to seek an exemption from the Endangered Species Act for expanded oil and gas drilling in the Gulf of Mexico — a move alarming environmental groups who say it could set a dangerous precedent for future fossil fuel projects. Environmentalists argue the government hasn’t followed proper procedure and they’re seeking to block the move before Interior Secretary Doug Burgum convenes the Endangered Species Committee on Tuesday. The committee, nicknamed the “God Squad” by groups who say it can determine the fate of a species, is comprised of six high-ranking federal officials plus a representative for states involved. …The Center for Biological Diversity sued last week to block the committee meeting. …The committee was established in 1978 as a way to exempt projects from the Endangered Species Act. …The committee has only convened three times in its 53-year history and issued only two exemptions. 
Health officials and advocates are raising concerns about gaps in air quality monitoring across rural BC, saying some communities may be exposed to dangerous wildfire smoke levels if they don’t have access to accurate local data. It comes as the health impacts of wildfire smoke are becoming clearer, and as new monitoring stations are being installed in parts of the province to address the gaps. Air quality is typically monitored by federal and provincial governments and according to Environment Canada, 286 sites across every province and territory make up the National Air Pollution Surveillance program. “Even with nearly 300 sites, there are enormous gaps in geography — often at the expense of rural and remote communities,” said Christopher Lam, of the BC Lung Foundation. …Smoke from the record-breaking Canadian wildfires in 2023 caused an estimated 5,400 acute deaths and about 82,100 premature deaths worldwide.