On World Cotton Day, the spotlight shines on one of the world’s most recognizable natural fibers. And rightly so. But let’s be honest for a moment…Cellulose is everywhere. In the clothes we wear, the wipes we use… In packaging, pharmaceuticals, food ingredients, hygiene products, industrial applications and countless other products we use every day. And at the heart of many of these value chains sits Dissolving Wood Pulp, quietly enabling innovation, sustainability and performance across global markets. Yet there is still no World Cellulose Day. Perhaps it’s time to fix that. Until then, let’s celebrate together in London. Join industry leaders, producers, traders, technology providers, brands and market experts at the November 9 CELCO Conference 2026. Whether you’re involved in pulp production, fibre manufacturing, trading, investment, technology or end-use applications, CELCO brings together the people shaping the future of the industry. Cotton may have a World Day…but cellulose has a world of applications.