…Australian wine producer Banrock Station’s brand carries an immense history of supporting the environment – in Australia and around the world – via a global environmental trust, and the commitment to plant 100,000 trees annually. Most Canadians didn’t know much about the brand… until recently. With creative agency Bleublancrouge they directly appealed to young, ecologically-minded wine drinkers by publicising the brand’s partnership with Tree Canada, and its commitment to plant 5,000 trees across the country for every bottle sold. To really drive this home, the agency partnered with sustainable Canadian fashion brand ecologyst to create a lookbook, bridging the worlds of high fashion, tree planting, and wine appreciation in a visual fusion – also known as ‘Tree Planter Chic’. …settling on the idea that ‘Anyone Can Be A Tree Planter’ as an inclusive brand platform. Because, even if you are not physically present in the forest replanting, your actions as a consumer can have positive consequences.