To showcase B.C.’s sustainable wood species for use in Vietnam’s furniture manufacturing sector, FII Vietnam recently attended two prominent furniture exhibitions—Vietnam International Furniture and Home Accessories Fair (VIFA) and VietnamWood. These were the first major in-person trade events held in Vietnam since 2019. Under the Canadian Wood brand, the FII Vietnam booth at both shows featured a bold contemporary design comprised of hemlock upright boards evoking the feel of a forest, supplemented by sample racks showing hemlock, Douglas-fir, western red cedar, spruce-pine-fir (SPF) and yellow cedar. The Canadian Wood booth also featured solid Hemlock furniture created by acclaimed designers John Kelly and Malene Lillelund. Both designers attended to discuss with international buyers and local manufacturers the versatility of hemlock, and have expressed their intention to incorporate hemlock in future furniture designs.