…In America, however, the luxury of plush tissue has become commonplace, despite its strain on the environment. The world’s most ecologically important places and species, along with the 750 million people who live there, 60 million of whom are indigenous, are threatened because of unsustainable forestry related to pulp and paper products. …Kimberly-Clark’s efforts to safeguard forests’ vital ecosystems are one step in a giant leap the entire industry needs to take. …To ensure its materials are responsibly sourced, Kimberly-Clark has partnered for more than a decade with the Forest Stewardship Council (FSC)… “There is a strong desire on the part of Kimberly-Clark and others to minimize their dependence on virgin fiber in these products. But there are significant challenges in doing that,” says Chris McLaren, CEO of the FSC. …Participating in programs like Forests Forward and innovating within alternative non-wood fibers—Kimberly-Clark is continuously assessing issues in paper and pulp.