Chris Reeves

When Procter & Gamble adopted an ambitious new pulp and paper pledge in early 2021, it hired a forester to convince suppliers to get on board. Officially, Chris Reeves is director of scientific communications for P&G’s family care business, which makes Charmin toilet paper, Bounty paper towels and Puffs facial tissues. That title downplays his master’s degree in forestry and 12 years of experience managing Kentucky forests, but Reeves spends at least one-third of his time among the trees with land owners or in meetings with the Society of American Foresters and nonprofits with big forestry practices. …In particular, Reeves is responsible for helping suppliers see value in becoming certified by the Forest Stewardship Council …Reeves’ first corporate job was for IKEA, where he was responsible for wood purchasing processes. …“This is a new thing in that world,” said Sarah Billig, president of FSC’s U.S. operation.