At International Pulp Week, Mathieu Wener, Senior Economist at Numera Analytics, provided a detailed overview of current trends in key end-use markets for pulp, with a particular focus on tissue and printing and writing papers. Drawing on recent data and modelling, he examined how these sectors have evolved post-pandemic, what is driving demand patterns today, and what may lie ahead. Wener began with tissue markets, where profitability has remained strong despite considerable cost pressures in recent years. “Producers passed through rising costs since 2022,” he noted, showing how eurozone parent roll and pulp prices had shifted over that period. Although price differentials between pulp and tissue had narrowed, margins remained healthy.” …Wener underscored the importance of tracking both macroeconomic forces and demographic trends in shaping pulp demand. For tissue, slowing population growth and cautious consumer behaviour would temper growth expectations. For printing and writing papers, the secular decline would continue, but at a somewhat more stable pace.